We talk frequently about branding consistency, but there are many elements into it which are worth mentioning, which many dealership proprietors don’t consider. Dealership proprietors tell their salesmen to “liven up” for work, what about sticking to particular theme, in line with overall dealer branding?
The branding message of the dealership carries over even more than your automotive junk mail pieces or any other print/internet marketing materials. Your dealership includes several marketing components that may all interact to accelerate your branding and result in a positive message for the customers.
Selling the company
Your automotive junk mail pieces, banners, and signs out and about aren’t the only real supply of branding info for prospective customers. There are many places you will possibly not be searching. How about:
Television commercials – such as the way employees (or else you) come in the commercials when it comes to dress or style Billboards – Will they match the colour plan and general information given on automotive junk mail pieces? Radio promos – Exist catch phrases used that match automotive junk mail pieces?
Everyone knows that auto mailers are the easiest method to attract new clients for your business, but consider it by doing this – the general strategy and message should be consistent overall, or perhaps your mailers aren’t likely to would you just as much good. And why purchase mailers along with other costly ads discover prepared to go completely with quality ads?
Making Your Message Consistent
Begin with your automotive junk mail pieces. What sort of message are you currently attempting to convey? “Buy our vehicle” is not adequate enough. “We’ve the very best cars” is not adequate enough. What sets your dealership aside from other dealerships? What is it necessary to offer that the competitors simply can’t contend with? This message needs not only to use your automotive junk mail copy – it must happen visually and conceptually throughout all of your ads.
There is no better method of getting your message consistent rather than identify regions of glaring inconsistency in your ads, and rectify these inconsistencies. That may include altering the general appearance of your mailers, focusing on embroidered tshirts for the sales people that reflect your marketing message and branding, and altering billboard or any other advertising. As it pertains lower for you to get your branding consistent, you may make it simpler on yourself if you take stock of the items you’ve and making appropriate changes later on, instead of attempting to try everything at the same time.